This piece is a classic promotional pocket calendar (handheld almanac), a traditional corporate gift in Argentina at the end or beginning of a year.
The Illustration (Front)
• Style and imagery: It features a picturesque and nostalgic fantasy illustration. It shows an enchanted forest filled with glowing vegetation, flowers (such as orange-toned lilies and white flowers), a lush weeping willow in the background, and, as its central element, a mushroom house (a stylized Amanita muscaria) with small arched windows and a front door.
• Aesthetics: It carries the charm of vintage or retro fantasy illustrations typical of greeting cards, children’s books, or promotional calendars from the late 1990s and early 2000s.
It is precisely the artwork Enchanted Forest by the American illustrator and digital artist Philip Straub.
This piece is part of his series titled Secret Places, originally conceived to illustrate children’s books. The illustration stands out for its magical atmosphere, featuring a large red mushroom with white spots transformed into a tiny house with windows and doors, surrounded by a fantasy environment of weeping willows and wild flowers bathed in mystical light.
Due to its popularity, the design—which achieved immense international reach—is frequently commercialized across various home decor and entertainment products. It is very common for graphic licenses from the MGL (Meiklejohn Graphics Licensing) agency or stock image distributors from that era to have sold the rights to this artwork for use in jigsaw puzzles, cross-stitch kits, posters, and, as in this particular case, promotional almanacs and pocket calendars produced by commercial printing presses (such as the firm RJ, which printed the 2011 calendar).
Readings, Quotes, and References
A highly representative piece of local commercial memorabilia or collector’s item: on one side, a whimsical fairy-tale scene; on the other, the everyday utility of a promotional pocket almanac.
"The house in fantasy or fairy tales is not merely a building; it is the first universe of being, a nest, a refuge where the imagination takes shelter in miniature."
— Gaston Bachelard, The Poetics of Space (on the mushroom as architecture and shelter).
In The Annotated Alice, Martin Gardner carefully analyzes this passage from Chapter V ("Advice from a Caterpillar") and the Caterpillar's famous line: "One side will make you grow taller, and the other side will make you grow shorter." In his explanatory notes to this exact fragment, Gardner addresses several key points:
• The circular geometry of the mushroom: When the Caterpillar delivers that phrase and crawls away into the grass, Alice remains bewildered, thinking to herself: "One side of what? The other side of what?" Gardner points out the logical and geometric irony: a mushroom (especially the circular cap drawn by John Tenniel, similar to the one in the calendar image) is round. For a circular shape, there are no two defined opposite "sides" (as there would be on a table or a door). Alice has to stretch her arms around the mushroom and break off a piece from opposite edges with each hand to test the theory.
• The myth of drugs and psychedelics: Gardner alludes to how, in the 1960s—with the rise of psychedelic culture and Jefferson Airplane's song White Rabbit—a popular theory emerged suggesting that Lewis Carroll was referencing hallucinogenic mushrooms or drug use (such as opium or laudanum). Gardner debunks this psychedelic reading in his notes:o He explains that in Victorian England, knowledge of hallucinogenic mushrooms (such as Amanita muscaria or psilocybin mushrooms) was not widespread in Carroll's social circle.
o Carroll was an Anglican deacon and a deeply reserved, abstemious Oxford mathematics tutor whose inspiration stemmed from logic games, geometric scale shifts, and mathematical distortions rather than substances.
• Micropsia and macropsia (Alice in Wonderland Syndrome): In later revisions of his annotations, Gardner and other literary commentators link the mushroom-induced size changes to visual perception disorders known medically as micropsia (seeing objects as smaller) and macropsia (seeing objects as larger)—a condition technically known as Alice in Wonderland Syndrome (AIWS), which is often associated with migraine auras that Carroll himself suffered from.
Text created with AI assistance, under my personal direction and editing.

