Yahoo Unlimited Storage!

For as long as I can remember having an email account, storage space was always an issue. Today, storage capacity is no longer a problem, but several years ago, it was. Back around May 2007, Yahoo Mail launched an ad that you could see every time you logged in to check your email, announcing unlimited storage capacity. My memory recalls three major free email services (though I acknowledge there were many others like AOL, LatinMail, HispaVista, etc.), but the three most important ones that have endured to this day are Hotmail (which changed its name to Outlook), Yahoo Mail, and Gmail. Each had its own features. What I remember was the 'battle' they fought in terms of competition and storage capacity—mostly between Gmail and Yahoo—and it seems they pushed Hotmail so it wouldn't get left behind.

The case of Hotmail was unbelievable: at first it offered 2MB, then bumped it up to 4MB, then increased it to 6MB, and shortly after reduced it back down to 2MB 'for all of Latin America.' At the time, that was a huge disappointment, especially given the growing use of the web and the clear need for more space, only to find Hotmail drastically cutting capacity. Fortunately, and almost at the exact same time—in what I view as a phenomenal strategic move—Yahoo Mail, which was offering 6MB (already quite a bit for its time), jumped to offering 100MB. Two months later, it increased it to 250MB (which was huge back then), a year later raised it to 1GB, and three years after that, in 2007, announced ilimitad capacity.

The attached image is from that moment. Yahoo Unlimited Storage!